Your product is only as strong as your process.

PEOPLE + PASSION

GREAT DEIGN

VISION

TEAM

EXCHANGE

Working together to custom-build a project road map for your brand, including a clearly defined scope and precise timeline.

 

- Profile exchange: Woreman & client

- Project scope: Vision, needs & goals

- Commitment: Woreman capabilities & experience

- Decision point: Determination of client interest

- Deliverable: Proposal & recommended process to client

PROCESS

ENGAGEMENT

Collaborate with key stakeholders to discuss engagement objectives, opportunities and challenges, priorities, collaboration and audacious goals.

 

- Woreman & client team formation

- Project plan development

Understanding the history, heritage, culture & equity of the brand. We brief the client on what we’ve learned and create a platform of the brand, using collective insight to uncover new opportunities.

 

- Visual representation of brand potential

- Internal analysis, perspective & validation

- In & out of industry best practice study

- Future brand goals & milestones

- Definition of brand platform & touch-points

Exploring a broad range of conceptual and aesthetic territories to bring the brand to life, with a focus on strong differentiation in the marketplace.

 

- Identify & define brand design direction

- Brand design development

- Brand outlet concepting

- Prototypes presented

- Design reviews, edits & approvals

Collaborative design evaluation and refinement to finalize the core brand identity. With identity locked down, we shift our focus to mindful, priority-focused production: making ideas a reality, resourcefully.

 

- Client approval of concept & design

- Priority driven production

- Coordination with production vendors

- Launch Strategy

- Launch execution

Review and evaluation of the project, looking for opportunities for improvement and growth as we plan a transition from brand-building to brand maintenance.

 

- Client final approval

- Episodic effectiveness review & analysis

- Brand measurement & impact analysis

- Final impact review

- Strategy adjustments & enhancements

- Ongoing brand management & maintenance

1

Onboarding

2

Kickoff &

Collaborative Briefing

3

Research,

Strategy &

Visual Audit

4

Concepting &

Design

5

Finalization &

Launch

6

Brand

Maintenance

2

3

4

5

6

1

PLAN

BRAND

POTENTIAL

DEFINED

DIRECTION

REVIEWS

APPROVAL

DESIGN

PRODUCTION

ANALYZE

ADJUST

MANAGE

LAUNCH

CONCEPT

REFINEMENT

VISUAL

AUDIT

COMPETITOR

STUDY

BRAND

PLATFORM

CAPABILITIES

STRATEGY

BRAND IDENTITY

BRAND APPLICATION

Brand Strategy & Positioning

Brand & Product Naming

Story & Messaging

Brand Audit & Equity Analysis

Market & Consumer Research

Content Strategy

Logo & Identity System

Packaging & Line Extensions

Web & Mobile Design & Development

Brand Standards, Guides & Tooklit

Ongoing Brand Management

BRAND MANAGEMENT

Marketing Collateral

Retail Experience

Brand Merchandise

Sales Materials

Point-of-Purchase Materials

Signage & Wayfinding

Environment & Exhibit Design

Pitch Decks & Investor Documents

Stationery & Business Systems

 

Marketing Collateral

Retail Experience

Brand Merchandise

Sales Materials

Point-of-Purchase Materials

Signage & Wayfinding

Environment & Exhibit Design

Pitch Decks & Investor Documents

Stationery & Business Systems

 

Woreman

Client

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