Working together to custom-build a project road map for your brand, including a clearly defined scope and precise timeline.

- Profile exchange: Woreman & client

- Project scope: Vision, needs & goals

- Commitment: Woreman capabilities & experience

- Decision point: Determination of client interest

- Deliverable: Proposal & recommended process to client

2

Kickoff &

Collaborative Briefing

Collaborate with key stakeholders to discuss engagement objectives, opportunities and challenges, priorities, collaboration and audacious goals.

- Woreman & client team formation

- Project plan development

3

Research,

Strategy &

Visual Audit

Understanding the history, heritage, culture & equity of the brand. We brief the client on what we’ve learned and create a platform of the brand, using collective insight to uncover new opportunities.

- Visual representation of brand potential

- Internal analysis, perspective & validation

- In & out of industry best practice study

- Future brand goals & milestones

- Definition of brand platform & touch-points

4

Concepting &

Design

Exploring a broad range of conceptual and aesthetic territories to bring the brand to life, with a focus on strong differentiation in the marketplace.

- Identify & define brand design direction

- Brand design development

- Brand outlet concepting

- Prototypes presented

- Design reviews, edits & approvals

5

Finalization &

Launch

Collaborative design evaluation and refinement to finalize the core brand identity. With identity locked down, we shift our focus to mindful, priority-focused production: making ideas a reality, resourcefully.

- client approval of concept & design

- Priority driven production

- Coordination with production vendors

- Launch Strategy

- Launch execution

6

Brand

Maintenance

Review and evaluation of the project, looking for opportunities for improvement and growth as we plan a transition from brand-building to brand maintenance.

- client final approval

- Episodic effectiveness review & analysis

- Brand measurement & impact analysis

- Final impact review

- Strategy adjustments & enhancements

- Ongoing brand management & maintenance