An impactful brand experience separates you from competitors
and allows you to own your market.

 
 

LEGO*
Toy R Us,
Times Square, NY
brand to space


The LEGO EARTH campaign kicked off with a major installation at the Toys R Us flagship location in Times Square, featuring New York City as a lego-scape. Other elements included nationwide in-store interactive displays and online tools to provide a fully portable and electronic experience.

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