Strong identifiable brands are built through connected messaging and positive brand experiences.

 
 

DOCKERS*
store within a store

retail

Dockers determined a need to better communicate the attributes of their pants to the male consumer while also expanding their brand presence within major retail outlets.The result was a store within a store concept that captures the attention of consumers, draws traffic, and provides a visual way-finding system for pants that makes shopping an enjoyable and easy process.
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